GENEVA, CITY OF WATCHMAKING
Long before the creation of the SIHH, Geneva was the undisputed capital of watchmaking. Watchmakers in the Jura mountains brought their complicated movements to Geneva where the city's cabinotiers encased them in gold and enamel before exporting them to the four corners of the world.
Watchmakers across the Jura have always aspired to inscribe Geneva's name on their dials. The celebrated Poinçon de Genève is the ultimate reference for the quality of a Fine Watch movement.
GENEVA CONTRIBUTES TO THE SUCCESS OF THE SIHH
As the birthplace of watchmaking, Geneva was the natural venue for the SIHH, and the welcome and hospitality proffered throughout the city have played their part in the Show's success.
Geneva was chosen for the SIHH over twenty years ago. It was, and remains, the best location for visitors' greatest satisfaction.