A PHILOSOPHY AND CULTURE OF EXCELLENCE

For more than twenty years, the SIHH has advocated an approach to precious watches and Fine Watchmaking that is distinguished by excellence, and the desire for brands to share this unique world with the leading international retailers.

 

The complete quality of the products on show and a policy of selective distribution are the driving forces of Fine Watchmaking and the SIHH, as brilliantly illustrated by the Show's progressive and controlled expansion.

 

PERFECTION THROUGHT TRADITION

One of the values shared by all the SIHH's protagonists is to present objects whose perfection is attained with complete respect for the heritage of the past.  For several of the exhibiting brands, this heritage derives from two centuries of experience.

 

It is defined by craftsmanship and technique, patiently acquired expertise, discernible added value, controlled innovation, and an unerring belief in the beauty and perfection of the object.